Redefining the Game Marketing Loop™
The old models of game marketing are breaking. In an era of infinite content and attention decay,
the "launch and pray" strategy is a recipe for failure.
With 15 years in the trenches, from Nordic distribution to scaling global VR hits I bring a new perspective to the stage: Marketing is not a wrapper; it is a vital component of production. I help audiences bridge "The Void" between creative talent and commercial reality, providing the architecture needed to turn potential into sustainable momentum
Keynote Themes
The Evolution of the Industry: Navigating the New Buyers Journey
The old ways of reaching players are being reshaped by a new reality of attention decay and infinite choice. I provide the perspective needed to understand this shift, moving beyond outdated "blockbuster" thinking to embrace a high-margin, intentional strategy. We explore how to align your studio with the modern consumer journey, turning industry evolution into a massive competitive advantage.
Beyond the Funnel: A Vision for the Game Marketing Loop™
The traditional marketing funnel is an outdated lens for understanding player behavior. I introduce a new vision: the Game Marketing Loop™. By shifting your perspective from one-off "hype" to sustainable momentum, I show you how to treat your players as the primary engine of your growth transforming the consumer journey from a linear path into a self-sustaining cycle of advocacy.
Bridging the Void: Aligning Creative Vision with Market Reality
Great games deserve to be found, but potential is often lost in "The Void" the gap between production and the player’s experience. Using my 5P Framework, I provide the strategic perspective to ensure your creative soul and commercial strategy are unified. We look at the consumer journey from the first prototype, ensuring your vision resonates deeply with the global market.
Booking Information
For Conferences & Corporate Events:
I am available for keynotes, panel moderation, and fireside chats globally. My talks are designed to be provocative, actionable, and backed by over a decade of data-driven results in the XR and Indie spaces.
For Schools, Incubators & Student Events:
As part of my mission to elevate the industry, I offer heavily discounted rates for educational institutions. I am passionate about giving the next generation of developers the strategic tools they need to survive and thrive.
* Travel & Logistics: Speaker fees exclude VAT and travel/accommodation expenses. Based in Stockholm, I am available for global travel. Inquire for a custom proposal and availability.