Launching our first Early Access game wasn’t a viral smash — but it proved something more important: there’s clear demand, a growing wishlist, and a passionate community forming. With five more games in our pipeline, one lesson stands out: indie launches aren’t just about pushing the game. They’re about getting the fundamentals right — understanding your audience, sizing the market, shaping the story, and making every opportunity count.

F-MAD vison on gaming the the futures of indie marketing.