We help you bring your game to market the right way, for your game.
There’s no one-size-fits-all plan. We build what’s right for your goals, budget, and players.

That might mean:
• Strategy you can actually act on.
• Creative that resonates.
• Paid media that performs when it matters.
• Influencer outreach backed by curated creator and media lists.
• Storefront support that builds real momentum.

Sometimes it’s all of the above. Sometimes it’s just one or two key areas.

And here’s the difference: we live inside the gaming market. We track every trend, every shift, every storefront tweak. We know how important it is to adapt quickly, and we know what to do when the landscape changes. We don’t just hand you a plan; we roll up our sleeves and make it happen alongside you.

TGML — The Game Marketing Loop™ — is F*MAD’s own framework for modern game marketing.
It replaces outdated funnels with a continuous system that learns from player behavior.
Every campaign, post, and launch builds momentum for the next.
It’s how we plan, measure, and grow — from early access to long-term success.

Not exactly.
We don’t take your IP, control your roadmap, or trap you in contracts you can’t escape.

We empower indie studios to self-publish with real marketing muscle behind them. We embed directly with your team, share the risk, and turn strategy into action without the baggage of a traditional publisher.

Think of us as your execution partner: fully aligned, hands-on, and focused on connecting your game with players.

We call this approach Integrated Publishing a modern, collaborative way to launch games that keeps creative control where it belongs: with the studio.

We do.

We embed with your team and run the campaigns ourselves covering creative, messaging, community, paid media, and storefronts.
If the scope is massive, we scale up with trusted partners—but you’ll always work directly with us.

You focus on making the game.
We handle the marketing and comms that’s where we shine.
We can’t make games, but we sure know how to launch them.

Do you share the risk?

Yes our low-retainer, revenue-share model puts us in it with you. We only win if you do.

Not at all.

Paid media is an amplifier, not a silver bullet. If your game already has traction or a community, we help you maximize what you’ve built without forcing unnecessary spend.

If paid media makes sense, you control the budget we manage it for efficiency, not vanity metrics.

Perfect. We can scale with you.

Having worked with big tech and leading gaming brands, we have access to a wide network of trusted freelancers, specialist agencies, and world-class partners.

We build the right team around your project scaling up without losing focus or flexibility.

We’d honestly love to invest directly, but our focus right now is different.

As a young business, we put our resources into building great marketing partnerships and helping studios succeed with what they already have. What we invest is our time, expertise, and network to take games to market.

Our retainer covers the bare minimum to keep the lights on. The real growth for both you and us comes from revenue share. That is how we scale together, fully aligned on making your game a success.

You’ve made it this far, so let’s make it simple.

Let’s talk about your game and see if we’re the right fit.
You bring the game. We’ll bring the execution.

[Book a Free Consultation]

hello@f-mad.com